By taking the steps to target existing and prospective customers, and then gathering the relevant contact information for these companies, you are already 40% closer to acquiring a new customer order.
We believe that a highly systematic approach will guarantee you results beyond your expectations. |
Here are our recommended next steps: Sales Followup Phone Script
1st Phone Call: Day After Package Arrives at your prospect
- Call contact in the morning –
- If you get a live person:
- Hi, this is __________ from _______, did you get the Chef Bear/Dalmatian I sent to you?
- Depending on the response, be prepared to ask them a few questions to lead you to a discussion about Character Marketing and how you may be able to work together with them:
- “Great, I’m glad you liked it. Do you have any events, product launches or tradeshows coming up in the next 30/60/90 days?.... Do you currently use a character or mascot, like the Chef bear/Dalmatian I sent you, to build your brand?....”
- DO NOT SAY – “Great, I sell promotional products and can get you anything with your name on it- do you need anything like that?”
- Instead if asked what you do… “I help companies build character through creating marketing solutions and programs.”
- If you get a voicemail, do not leave a message, but rather call back at noon. If you get a live person, refer to the script above. If you still get a voicemail, do not leave a message. Call back in the afternoon and either talk to a live person, or leave a message as follows:
- “Hi ______, this is _______ from _______ - my telephone number is _________. I just wanted to make sure you received the Chef Bear/Dalmatian I sent to you. Please give me a call and let me know – again, my telephone number is ____________. I look forward to hearing from you.”
- If you left this message, repeat the phone call in about 4-5 days – put this in your Outlook calendar so you stick to the schedule. Again, call at the three times during the day and only leave a message if you do not get the person live by the afternoon call. If you have to leave a message again, it should go like this:
• “Hi ________, this is ______ from _______. I left you a message last week and not sure if you got it or not, but wanted to make sure you received the Chef Bear/Dalmatian I sent you. Please give me a call back either way and let me know – my # is ________. Thank you in advance for returning my call.”
- Again, if you had to leave a second message on week 2, this will be your last phone call effort – about 4 days after the second message, call back again – morning, noon, afternoon, and if you have to leave a message….
- “Hi ______, this is _______ from ________. Left you a couple messages to see if you got the Chef Bear I sent you. I’m going to assume this isn’t for you, but if I’m wrong and you’re just busy, please give me a call back at _________. Otherwise, enjoy your Chef Bear and have a great 2009. Thanks!”
- This will be your last call to this potential customer.
Remember on average it takes 7 dials to get a decision maker on the phone and most people stop after the 2nd attempt. This is good news for you, because your client will be getting on average 4 calls this year from one of your competitors to sell him as well.
Be confident, persistent, and smile!!!!
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